Sustainable Cleaning
Q. Approximately what percentage of the time do you do laundry in cold water?
54% said Less than 50%
46% said More than 50%
Q. How often do you rinse dishes in the sink before loading them in the dishwasher?
52% said all the time.
22% said most of the time.
11% said some of the time.
6% said rarely.
9% said never.
Laundry Safety
Q. Do you agree with the following statement? Storing laundry products in decorative jars or containers enhances a laundry space.
16% said "Strongly agree"
20% said “Somewhat agree"
34% said “Neither agree nor disagree”
12% said “Somewhat disagree”
17% said “Strongly disagree”
Q. Have you ever, even once, kept liquid laundry packets in a place where a child could see or reach them?
11% said yes, once.
15% said yes, several times.
73% said no, never.
Q. Which of the following apply to you?
53% said "I have a dedicated laundry room in my house"
24% said “I do laundry in another room (e.g. kitchen, basement, etc.)
22% said “I have a laundry closet”
12% said “I do laundry in a laundromat”
10% said “I do laundry in a communal laundry room in my building”
6% said “I do laundry at a family or friend's house”
1% said “Other”
Q. If you do laundry outside of your home, how do you transport your laundry products?
28% said "In my laundry basket or bag"
18% said "In their original packaging"
9% said "In a smaller container"
7% said "I use the laundry products at the facility"
1% said "Other"
55% said "I do not do laundry outside of my home"
Cleaning For Well-Being
Q. How strongly do you agree or disagree with the following statement? Having a clean home helps me feel my best, both mentally and physically?
Of all 2024 participants who spring clean:
62% said strongly agree.
26% said somewhat agree.
8% said neither agree nor disagree.
2% said somewhat disagree.
2% said strongly disagree.
Q. Please select all that apply. Having a clean home...
Of all 2024 participants who spring clean:
70% said “gives me a sense of accomplishment.”
66% said “boosts my mood.”
63% said “makes me feel more productive.”
60% said “decreases stress and anxiety.”
51% said “gives me more confidence.”
47% said “helps me focus.”
38% said “improves my sleep.”
37% said “allows me to be more social.”
3% said “other.”
Q. How strongly do you agree or disagree with the following statement? I am more attracted to my partner when they clean our home.
Of all 2024 participants who spring clean:
33% said strongly agree.
27% said somewhat agree.
31% said neither agree nor disagree
4% said somewhat disagree.
5% said strongly disagree.
Spring Cleaning
Q. How often, if ever, do you or someone in your household engage in spring cleaning?
80% engage at least once a year
10% engage every other year
4% engage every three to four years
1% engage less often than every four years
6% never spring clean
Q. Do you anticipate cleaning and organizing more or less this year as part of your spring cleaning?
Of all 2024 participants who spring clean:
52% anticipate cleaning or organizing to be the same as in previous years
42% anticipate cleaning or organizing more than usual this year
6% anticipate cleaning or organizing less than usual this year
Q. When you clean, which of the following are tasks you dread or try to avoid?
Of all 2024 participants who spring clean:
49% said cleaning places that are hard to reach or access (e.g., behind or underneath furniture or appliances).
38% said cleaning places that can get filthy (e.g., bathrooms, vents, basements, etc.).
31% said cleaning outside (e.g., yard, gutters, etc.).
20% said washing or scrubbing surfaces.
18% said doing large laundry items (e.g., linens, curtains, etc.).
3% said Other.
22% said I do not dread or try to avoid any cleaning tasks.
Q. Which would you rather do?
Of all 2024 participants who spring clean:
80% would rather clean their home.
20% would rather fill out their tax forms.
Q. On average, approximately how many days total does your spring-cleaning take?
Of all 2024 participants who spring clean:
22% said less than a day.
33% said 1-2 days.
23% said 3-4 days.
22% said 5 days or more.
Q. Which of the following are reasons why you haven't done spring cleaning?
21% said it feels overwhelming.
21% said they would rather spend time doing other things.
18% said their home doesn’t look dirty.
16% said they don’t have enough time.
4% said they don’t know how to spring clean.
5% said Other.
46% said they always spring clean.
About the Survey
The American Cleaning Institute Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative US adults ages 18+, between February 12th and February 19th, 2024, using an email invitation and an online survey. Data has been weighted to ensure an accurate representation of US adults ages 18+.
Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.